Smirnoff Fluffed Marshmallow Vodka Brings Flavored Dessert to Booze
Matt Ho — December 17, 2011 — Pop Culture
References: smirnoff & laughingsquid
While the Smirnoff Fluffed Marshmallow Vodka wasn't created for the holiday season, the flavor it presents is certainly festive.
The liquor company has dived into a variety of flavors before, but the Smirnoff Fluffed Marshmallow Vodka is certainly a more adventurous approach than most are use to. The beverage will bring a slightly sweeter taste to serve as a contrast to the bitter alcohol flavors. But perhaps the best way to describe it is from Smirnoff who states that the liquor is both "sweet and sassy." Not a bad description especially if they're going for the whole booze with attitude angle in marketing.
Smirnoff recently released a commercial promoting this new flavor featuring Amber Rose.
The liquor company has dived into a variety of flavors before, but the Smirnoff Fluffed Marshmallow Vodka is certainly a more adventurous approach than most are use to. The beverage will bring a slightly sweeter taste to serve as a contrast to the bitter alcohol flavors. But perhaps the best way to describe it is from Smirnoff who states that the liquor is both "sweet and sassy." Not a bad description especially if they're going for the whole booze with attitude angle in marketing.
Smirnoff recently released a commercial promoting this new flavor featuring Amber Rose.
Trend Themes
1. Flavored Alcohol - Opportunity for other liquor brands to experiment with unique and adventurous flavors.
2. Sweet-flavored Spirits - Potential for the creation of more sweet and dessert-inspired liquors.
3. Celebrity Endorsements in Alcohol Marketing - Chance for other liquor brands to collaborate with celebrities for promotional campaigns.
Industry Implications
1. Alcoholic Beverages - Opportunity for the alcohol industry to expand their product offerings with unique flavors.
2. Food and Beverage - Potential for collaborations between liquor and dessert brands to create sweet-infused spirits.
3. Marketing and Advertising - Opportunity for marketing agencies and companies to leverage celebrity endorsements in alcohol campaigns.
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