Eroski Coffee Capsules Are Packaged as Small but Intense Java
Laura McQuarrie — June 23, 2014 — Lifestyle
References: supperstudio & packagingoftheworld
Packaging for Eroski coffee capsules was recently given a makeover, making it incredibly easy to identify what the capsules are for, as well as distinguish between the three kinds of coffee available. The new packaging for the capsules was created by the Spain-based agency Supperstudio, which involved presenting the tiny capsules as miniature coffee cups, by adding an illustrated curly white mug handle to the images of the capsules on the boxes.
On top of this, a simple color-coded system makes it easy to tell the Intense, Very Intense and Decaf coffee varieties apart from one another. Considering the size of the coffee capsules, turning the tiny capsules into coffee cups is a clever way to suggest the kind of power that's packed into each one of the "intense" flavors.
On top of this, a simple color-coded system makes it easy to tell the Intense, Very Intense and Decaf coffee varieties apart from one another. Considering the size of the coffee capsules, turning the tiny capsules into coffee cups is a clever way to suggest the kind of power that's packed into each one of the "intense" flavors.
Trend Themes
1. Color-coded Packaging - Color-coded packaging offers a simple and effective way to differentiate between different variations of a product.
2. Miniature Representation - Using miniature representations of a product can create a visually appealing and memorable packaging design.
3. Creative Imagery - Adding creative imagery, such as illustrated mug handles, to packaging can enhance the overall visual appeal and convey product information.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize color-coded packaging to make it easier for customers to distinguish between different product variants.
2. Graphic Design and Packaging - The graphic design and packaging industry can explore the use of miniature representations and creative imagery to create innovative and eye-catching packaging designs.
3. Coffee Manufacturing - Coffee manufacturers can adopt the concept of using miniature coffee cups as packaging design to communicate the intensity and flavor profile of their coffee capsules.
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