Egg Head Branding Takes its Hen-Laid Visual Theme to the Eggstreme
Amelia Roblin — December 11, 2013 — Marketing
References: marblesthebrainstore & thedieline
One of the great strengths in a successful branding strategy is consistency, and this is certainly served up with Egg Head by Marbles. The delightful game includes all sorts of pieces that have all been rendered with whites, yolks and smooth oval shapes.
The very box in which the pastime comes is an egg; it is reminiscent of a thickly sliced hard-boiled egg with all of its gooey insides solidified and in place. Open the egg carton and you'll discover a deck of cards, with each one taking that iconic elliptical shape and complete with a yellow circle in its broader end. The timer that comes with the Egg Head game takes the full-bodied form of an unhatched chicken, bearing a scrumptious sunny color to complete it.
The very box in which the pastime comes is an egg; it is reminiscent of a thickly sliced hard-boiled egg with all of its gooey insides solidified and in place. Open the egg carton and you'll discover a deck of cards, with each one taking that iconic elliptical shape and complete with a yellow circle in its broader end. The timer that comes with the Egg Head game takes the full-bodied form of an unhatched chicken, bearing a scrumptious sunny color to complete it.
Trend Themes
1. Consistent Branding - Opportunity to create a strong and recognizable brand image by incorporating consistent visual themes.
2. Egg-shaped Packaging - Innovative packaging designs that mimic the shape and appearance of eggs, creating a unique and memorable product experience.
3. Egg-themed Game Pieces - Creative game designs that incorporate egg-shaped elements, offering a fun and whimsical gameplay experience.
Industry Implications
1. Branding and Marketing - Opportunity for companies to leverage consistent branding strategies to stand out in the market and build customer loyalty.
2. Packaging and Product Design - Opportunity to create innovative and eye-catching packaging designs that enhance the overall product experience.
3. Board Game Industry - Opportunity for game developers to create unique and engaging games by incorporating unconventional and thematic elements like egg-shaped pieces.
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