Adrian Librojo Reimagines Girl Guide Cookie Branding
Jamie Danielle Munro — May 14, 2014 — Lifestyle
References: behance.net & packageinspiration
When it comes to Girl Guide Cookie branding, the box designs are in much need of an update. They have stayed the same way for quite some time, so Adrian Librojo took it upon himself to rethink how these iconic cookies could be presented.
He went with a very minimalist patterned packaging design done in three different colors, which correspond to the various flavors. The pattern is made up of small dots, with the Girl Guide logo in the center of the package. Although this is a far cry from what the original package looked like, people should still be able to recognize the logo and be tempted to buy these all-time favorite indulging treats.
He went with a very minimalist patterned packaging design done in three different colors, which correspond to the various flavors. The pattern is made up of small dots, with the Girl Guide logo in the center of the package. Although this is a far cry from what the original package looked like, people should still be able to recognize the logo and be tempted to buy these all-time favorite indulging treats.
Trend Themes
1. Minimalist Packaging Design - Simplifying packaging designs with minimal patterns and colors to create a modern and visually appealing aesthetic.
2. Updated Branding - Reimagining and updating traditional branding elements to give them a fresh and contemporary look.
3. Artistic Product Packaging - Using unique and artistic patterns on product packaging to attract attention and create a memorable brand image.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to revamp their packaging designs and create a more visually appealing and modern brand image.
2. Consumer Goods - Opportunity for consumer goods companies to update their branding and packaging to appeal to a younger and more design-conscious demographic.
3. Graphic Design - Opportunity for graphic designers to work with brands to develop minimalist and artistic packaging designs that stand out on store shelves.
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