The Smirnoff Speaker Jacket Pumps Out the Tunes & Chills the Booze
Andrew Robichaud — July 21, 2009 — Tech
References: t3 & newlaunches
There are two main staples that can be associated with a good party. Those two items would be music and alcohol (not to say a sober party isn’t good…yeah, okay).
Smirnoff must also agree with these ingredients to party because they have combined them for the ultimate party accessory. The Smirnoff Speaker Jacket is a revolutionary way to mix music, drinking and an overall good time.
The bottle comes out of the fridge and gets zipped up into the jacket. The iPod is then plugged in and BOOM!, you have yourself that all-in-one party favor working to keep the place bumpin’.
Smirnoff must also agree with these ingredients to party because they have combined them for the ultimate party accessory. The Smirnoff Speaker Jacket is a revolutionary way to mix music, drinking and an overall good time.
The bottle comes out of the fridge and gets zipped up into the jacket. The iPod is then plugged in and BOOM!, you have yourself that all-in-one party favor working to keep the place bumpin’.
Trend Themes
1. Alcoholic Wearables - With the rise of wearable technology, integrating alcohol into clothing and accessories creates new opportunities for a novel and disruptive market.
2. Multifunctional Party Gear - Combining two or more functionalities within a single product for a unique and holistic experience has the potential to be a differentiator in the party gear industry.
3. Integrated Beverage and Entertainment Consumption - Brands and companies can leverage the natural relationship between drinking and entertainment to create unprecedented party experiences through the use of technology and innovative accessories.
Industry Implications
1. Alcohol and Spirits - Companies in the alcohol industry can partner with technology and fashion firms to create unique and multifunctional products that appeal to the party and entertainment crowd.
2. Wearable Tech - Wearable technology companies can collaborate with beverage brands and entertainment providers to create connected and integrated solutions that enhance the user experience in a party setting.
3. Music and Event Production - Music and event production companies can leverage technology and innovative wearables to create unforgettable and immersive party experiences that fully integrate sound, music, and alcohol consumption.
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