Converging gamification with scheduling to ensure prime productivity
Implications - Today's digital world is made up of either chaotic, fast-paced content, or leisurely, procrastination-worthy Internet culture. Converging these two components of adult consumer life, scored scheduling caters to the contradictory desires to organize, and to play. This accommodates a new generation of grown-up digital natives who spent most free time online, yet now must face the responsibilities of adulthood.
Trend Themes
1. Gamification - Companies can infuse playfulness in otherwise boring activities, such as scheduling or task management, to better engage users and create a more satisfying user experience.
2. Personalization - Apps and tools that allow for personalized scheduling and productivity tracking can help people better manage their time and achieve their goals, while also providing valuable insights into their habits and behaviors.
3. Digital-offline Integration - Users prefer apps or tools that seamlessly integrate their offline activities into their digital calendars or productivity trackers, as it provides them with a more complete view of their lives, commitments, and free time.
Industry Implications
1. Productivity and Time Management Tools - Companies can innovate their tools and apps to include elements of gamification, personalization, and digital-offline integration to drive user adoption and satisfaction.
2. Personalized Wellness and Self-care - With apps like Menthal that track smartphone usage and provide actionable insights, companies can leverage data to facilitate healthier screen time habits and improve people's overall well-being.
3. Smart Home and Iot - As digital calendars and productivity tools become more connected with household devices, such as smart speakers or wearables, businesses can leverage those integrations to create more seamless experiences across users' physical and digital environments.
