Spectacular Smirnoff Presents Ideas by Ad Agency Wieden + Kennedy
Ariel Weber — December 10, 2012 — Art & Design
Graffitti artists come out to play in this clever Smirnoff Vodka advertising campaign created by the geniuses over at Wieden + Kennedy (W+K).
The agency hired on a graffiti group Grupo Acidum who ventured around the city tagging various buildings with only one criteria in mind: keeping it within a Creatures Of The Night theme. The taggers made use of glow in the dark paint that can only be seen at night as well as accompanied with a black light. The art was strategically placed in various hot spots around the city and were only visibly seen when the blacklights were turned on at spontaneous moments, which was done to add an extra element of surprise.
The work of Wieden + Kennedy, which appeals to a young, urban crowd, is a spectacular and engaging sight that will keep passerby's enthralled and entertained.
The agency hired on a graffiti group Grupo Acidum who ventured around the city tagging various buildings with only one criteria in mind: keeping it within a Creatures Of The Night theme. The taggers made use of glow in the dark paint that can only be seen at night as well as accompanied with a black light. The art was strategically placed in various hot spots around the city and were only visibly seen when the blacklights were turned on at spontaneous moments, which was done to add an extra element of surprise.
The work of Wieden + Kennedy, which appeals to a young, urban crowd, is a spectacular and engaging sight that will keep passerby's enthralled and entertained.
Trend Themes
1. Glow-in-the-dark Advertising - Opportunity for businesses to incorporate glow-in-the-dark paint and black lights into their advertising campaigns, creating a visually captivating and surprising experience for consumers.
2. Interactive Outdoor Advertising - Potential for brands to engage with consumers through interactive outdoor advertising that requires participation, such as activating black lights to reveal hidden messages or images.
3. Street Art Advertising - Incorporating graffiti and street art into advertising campaigns can attract a young, urban audience and create a sense of excitement and intrigue.
Industry Implications
1. Alcohol Industry - Alcohol companies can explore using glow-in-the-dark advertising techniques to stand out and capture the attention of consumers in crowded markets.
2. Outdoor Advertising Industry - Opportunity for outdoor advertising companies to offer interactive and visually striking campaigns that utilize glow-in-the-dark paint and black lights.
3. Creative Advertising Agencies - Ad agencies specializing in innovative and unconventional marketing strategies can leverage street art and graffiti elements to create memorable and engaging campaigns.
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