Consumers look to celebrate real world interaction by limiting time online
Implications - Consumers are accustom to doing everything online, but as technology becomes even more ubiquitous, solutions to limit time online are rising. The quest to spend time offline signifies consumer preference for real-world experiences, but also a desire for balance between modern conveniences and simplicity.
Trend Themes
1. Offline Time - The trend of spending more time offline has increased the demand for technologies that limit or monitor time spent online.
2. Parental Control Tech - Increased concerns over children's safety and addiction to online activities has led to a growing market for technology that helps parents regulate their children's internet usage.
3. Productivity Apps - With increasing workloads and distractions, there is a growing trend of productivity apps that help people manage and reduce time spent on non-work related activities.
Industry Implications
1. Consumer Electronics - This industry can benefit from the trend of offline time by developing technologies that automatically limit time spent online.
2. Education - The parental control technology trend provides an opportunity for this industry to develop tools that help parents regulate children's internet access and educational activities.
3. Software Development - The productivity apps trend creates opportunities for developers to create new software tools that help people increase their efficiency and reduce time spent on distractions.
