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Parental Parodies

Aging demographics turn to forms of online satire as a method of expression

Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere.
Trend Themes
1. Online Satire - Aging boomers are using online platforms as a form of satire or storytelling, thus highlighting a more relaxed and open attitude among adults, particularly in the social sphere.
2. Video Spoofs - Videos spoofing or parodies made by parents or professionals are becoming a trend today making it an area for disruptive innovation opportunities about humor and empowerment in different areas of life.
3. Parenting Humor - Song spoofs and comic sketches about parenting is becoming a trend teaching parents and children alike lessons in morality and mindfulness.
Industry Implications
1. Media Entertainment and Humor - Media industries should leverage on the trend on using video spoofs and satire storytelling online to create comedy sketches that will give more entertainment to adults.
2. Parenting Products and Services - The trend on parenting humor provides a disruptive innovation opportunity to develop new products and services that cater to parents and children alike in a fun and entertaining way.
3. Digital Marketing and Advertising - The trend on video spoofs and satire storytelling can be used by professionals in digital marketing and advertising to make campaigns that appeal to humor or parody and at the same time promote their message.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
238,930 Total Clicks
Date Range:
Sep 13 — Sep 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Parenting Song Spoofs
Parenting Song Spoofs
This Japanese Let It Go Parody Offers Encouragement to Japanese Parents
There have been tons of ‘Let it Go’ parody videos created by fans, but this one comes from a Japanese non-profit organization, the Alliance for Raising Children. The alliance is a group... MORE
play_circle_filledPlatform-Mocking Video Rants
Platform-Mocking Video Rants
This YouTube Complaints 2014 Parody Video Illustrates Site Flaws
Entitled ‘YouTube Complaints 2014!’, this parody video pokes fun at the streaming platform’s various glitches and website flaws. Whether mocking its partnership with web giant... MORE
play_circle_filledSuperhero-Inspired Moral Lessons
Superhero-Inspired Moral Lessons
BatDad is the Hoarse, Moral Voice of Conscience in the Family
When BatDad isn’t out fighting crime, he drives a Honda Odyssey, because it gets better gas mileage. In a three-minute YouTube clip of a compilation of Vine videos, which has been viewed more... MORE
play_circle_filledDad Dancing Skits
Dad Dancing Skits
Jimmy Fallon and Chris Christie Demonstrate the Evolution of Dad Dancing
In a hilarious Evolution of Dad Dancing skit, the Governor of New Jersey Chris Christie joined Jimmy Fallon on Late Night. Jimmy Fallon has done several ‘evolution of’ bits, from rap... MORE
play_circle_filledRapper-Spoofing Pregnancy Parodies
Rapper-Spoofing Pregnancy Parodies
The I'm So Pregnant Fancy Parody Stars Women Nine Months Along
If you are an expectant mother and a fan of Iggy Azalea, this is one Fancy parody you do not want to miss. Uploaded by What’s Up Moms on YouTube, I’m So Pregnant goes through some of the... MORE

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