Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere.
Trend Themes
1. Online Satire - Aging boomers are using online platforms as a form of satire or storytelling, thus highlighting a more relaxed and open attitude among adults, particularly in the social sphere.
2. Video Spoofs - Videos spoofing or parodies made by parents or professionals are becoming a trend today making it an area for disruptive innovation opportunities about humor and empowerment in different areas of life.
3. Parenting Humor - Song spoofs and comic sketches about parenting is becoming a trend teaching parents and children alike lessons in morality and mindfulness.
Industry Implications
1. Media Entertainment and Humor - Media industries should leverage on the trend on using video spoofs and satire storytelling online to create comedy sketches that will give more entertainment to adults.
2. Parenting Products and Services - The trend on parenting humor provides a disruptive innovation opportunity to develop new products and services that cater to parents and children alike in a fun and entertaining way.
3. Digital Marketing and Advertising - The trend on video spoofs and satire storytelling can be used by professionals in digital marketing and advertising to make campaigns that appeal to humor or parody and at the same time promote their message.
5 Featured, 38 Examples:
238,930 Total Clicks
Date Range:
Sep 13 — Sep 14
Trending:
Untested
Consumer Insight Topics:
