Traditionally bottled products take on a less sophisticated form
Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
Trend Themes
1. Alternative Packaging - Being sold less expensive packaging, like cans and pouches, signifies that consumers are willing to sacrifice upscale branding for portability.
2. On-the-go Convenience - Innovative packaging offers consumers the convenience of grab-and-go in a convenient and easy-to-use package.
3. Casual Branding - Relax the category and broaden its appeal by adopting a more casual packaging system overall.
Industry Implications
1. Alcohol and Spirits - Consumers are more willing to experiment with non-traditional packaging and branding, opening up innovative opportunities for businesses in the alcohol and spirits industry.
2. Packaging - Businesses in the packaging industry can take advantage of the increased demand from consumer for alternative packaging options, such as cans and pouches.
3. Wine and Champagne - Younger demographics can be targeted with new forms of packaging and casual branding, making wine and champagne more approachable and convenient.
