McDonald's McCafe Ads Show How Its Coffees Keep You Alert
Laura McQuarrie — June 26, 2014 — Marketing
Just as the sounds of a blaring alarm clock are enough to rouse you from feeling sleepy, these McDonald's McCafe ads help to visually describe just how much power is packed into its coffees. The ads show three rings, representing its small, medium and large coffee cup and each tier is loaded with java-colored noise makers like noisy musicians, vehicles with roaring engines and just about all of the animals from a zoo.
The noisy contents of each cup are powerful symbols of the kind of buzz each cup of coffee contains, proving that a couple sips are sure to jolt you awake. The ads by DDB Tribal Vienna are packed with detail and tons of interesting characters to look at.
The noisy contents of each cup are powerful symbols of the kind of buzz each cup of coffee contains, proving that a couple sips are sure to jolt you awake. The ads by DDB Tribal Vienna are packed with detail and tons of interesting characters to look at.
Trend Themes
1. Synesthetic Advertising - Disruptive innovation opportunity: Create visually impactful ads that use sensory elements to evoke an emotional response and communicate product benefits.
2. Caffeine Power Marketing - Disruptive innovation opportunity: Develop marketing campaigns that emphasize the energy-boosting effects of coffee, targeting consumers seeking an alertness-enhancing beverage.
3. Creative Symbolism - Disruptive innovation opportunity: Utilize creative symbols and metaphors to visually represent product attributes and create memorable advertising campaigns.
Industry Implications
1. Advertising & Marketing - Disruptive innovation opportunity: Incorporate innovative advertising techniques and unconventional approaches to engage and captivate audiences.
2. Coffee & Beverage - Disruptive innovation opportunity: Explore unique ways to communicate the quality and energetic properties of coffee products, appealing to a wide range of consumers.
3. Creative Design - Disruptive innovation opportunity: Combine creative design elements, such as visual storytelling and intricate details, to create impactful and visually appealing advertising campaigns.
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