Doublevee Packaging Visually Alludes to Stimulating Flavor
Amelia Roblin — February 28, 2013 — Lifestyle
References: behance.net & packagingoftheworld
The way that the brain works makes it likely that the eyes' perception of an intricate sight will translate into the notion of an elaborate taste -- when one observes the dressing up of edible goods. Doublevee Mixed Drinks packaging certainly has a stimulating image, defined by a range of different patterns and motifs that decorate the various concoctions.
Crisscrossing lines, polka-dots, floral forms and geometric shapes cover the top half of each soft drink can, expressing more aesthetic variety through the use of bright colors and hue combinations. There is an effervescence to the appearance of Katrina Radic's Doublevee Mixed Drinks packaging that does well to represent the contents of each container. Found inside are blends of juice and vodka, whiskey and cola, gin and tonic, and more.
Crisscrossing lines, polka-dots, floral forms and geometric shapes cover the top half of each soft drink can, expressing more aesthetic variety through the use of bright colors and hue combinations. There is an effervescence to the appearance of Katrina Radic's Doublevee Mixed Drinks packaging that does well to represent the contents of each container. Found inside are blends of juice and vodka, whiskey and cola, gin and tonic, and more.
Trend Themes
1. Intricate Packaging Design - The use of eye-catching patterns and motifs to visually represent the flavor of the product, as seen in Doublevee Mixed Drinks packaging, presents an opportunity for disruptive packaging design.
2. Multisensory Marketing - The potential correlation between elaborate product design and consumers' perception of the taste presents an opportunity for companies to explore multisensory marketing strategies.
3. Artistic Beverage Branding - Sophisticated visual representation of a product's flavor, as demonstrated by Doublevee Mixed Drinks packaging, can inspire innovative branding strategies for companies specializing in artisanal beverages.
Industry Implications
1. Beverage Packaging - Elaborate packaging designs for beverages offer an opportunity for disruptive innovations in the beverage packaging industry, allowing companies to challenge established norms and differentiate their products from competitors.
2. Marketing and Advertising - The potential link between product appearance and perception of taste creates opportunities for companies to create disruptive marketing and advertising campaigns that leverage multisensory branding tactics to engage consumers.
3. Artisanal Beverages - Innovative product design, as demonstrated by Doublevee Mixed Drinks packaging, can inspire companies in the artisanal beverage industry to create bold and creative branding strategies that align with their unique product offerings.
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