The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify
Laura McQuarrie — November 15, 2013 — Lifestyle
References: landor & thedieline
These designs for the line of three SMIRNOFF Black beverage cans is simple but bold. The cans were designed by Landor Associates and differentiates the three SMIRNOFF ICE Black flavors by color. The alcoholic ICE Black drinks come in three flavors: Lemon Lime, Fruit Punch an Watermelon, which are represented by three basic, corresponding colors.
The information on the tall cans runs in a vertical line, which puts the brand name, alcohol content and additional information on a single plane for easy reading.
Simply by using a color plus black, the canned SMIRNOFF packaging makes it easy for consumers to know exactly what they'll be purchasing when they make a purchase. Since this variety of flavored malt drinks has an 8% alcohol content, the intensity of this packaging is fitting.
The information on the tall cans runs in a vertical line, which puts the brand name, alcohol content and additional information on a single plane for easy reading.
Simply by using a color plus black, the canned SMIRNOFF packaging makes it easy for consumers to know exactly what they'll be purchasing when they make a purchase. Since this variety of flavored malt drinks has an 8% alcohol content, the intensity of this packaging is fitting.
Trend Themes
1. Minimal Beverage Packaging - Designing simple and bold packaging, using basic colors to differentiate product flavors and making information easily readable in a single plane.
2. Vertical Information Alignment - Arranging information in a vertical line on the can for easy reading.
3. Monochromatic Color Schemes - Utilizing a single color and black for an intense and fitting packaging design.
Industry Implications
1. Alcoholic Beverage Packaging - Creating simple and bold packaging designs for alcoholic beverages using basic colors to differentiate different flavors.
2. Packaged Beverage Industry - Introducing vertical information alignment for easy reading on the can, simplifying product differentiation process.
3. Color Design and Branding Industry - Trend to use monochromatic color schemes and a minimalist approach to create bold, standout packaging
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