Advertisers create transparency with brutally honest ads and messages
Implications - Consumers today know false advertising when they see it. Because they’re not bought by superlative statements and ambiguous promises, brands and advertisers are going in the opposite direction with brutally honest advertising. Parodies that poke fun at the truths behind major brands are also grabbing attention by pointing out ironic realities about today’s most popular companies. In today’s brand- and ad-saturated world, honesty may be the best policy.
Trend Themes
1. Brutally Honest Advertising - Brands and advertisers are using brutally honest advertising, as consumers today know false advertising when they see it.
2. Intoxicatingly Honest Campaigns - Some brands are advocating for responsible drinking in their campaigns instead of using the physical consequence-related ads.
3. Ironic Emblems - The Honest Logo Series brilliantly showcases ironic creativity that reveals the true content of companies' logos.
Industry Implications
1. Marketing and Advertising - The trends in brutally honest advertising and intoxicatingly honest campaigns will undoubtedly influence the marketing and advertising industry.
2. Graphic Design - Graphic designers can learn a great deal from the ironic creativity techniques used in the Honest Logos series.
3. Entertainment - Illustrators, filmmakers, and other creative personnel in the entertainment industry can take a cue from the Conspicuous Product Placement series to integrate branding into their works.
5 Featured, 38 Examples:
560,849 Total Clicks
Date Range:
Jan 11 — Apr 11
Trending:
Average
Consumer Insight Topics:
