The Nike Be Free Ads Get You Ready for Some Spring Rejuvenation
Meghan Young — March 31, 2011 — Fashion
References: barnabyroper & fubiz.net
Spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the Nike Be Free ad campaign really strikes a cord with its audience. It features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories.
Photographed for their Spring 2011 collection, the Nike be Free ad campaign seems inspired by Denis Darzacq's past photo series in which street dancers fake falling. Considering that he was one of the photographers commissioned for this campaign, I'm not so surprised.
The other photographer working on the Nike Be Free ad campaign is none-other-than Barnaby Roper, whose work was recently covered on Trend Hunter as well. Overall, the shoot is light, airy and full of promise.
Photographed for their Spring 2011 collection, the Nike be Free ad campaign seems inspired by Denis Darzacq's past photo series in which street dancers fake falling. Considering that he was one of the photographers commissioned for this campaign, I'm not so surprised.
The other photographer working on the Nike Be Free ad campaign is none-other-than Barnaby Roper, whose work was recently covered on Trend Hunter as well. Overall, the shoot is light, airy and full of promise.
Trend Themes
1. Spring Rejuvenation - Opportunity for companies to develop products and services that promote health and wellness during the spring season.
2. Suspended Sports Models - Potential for brands to utilize suspended sports models in advertising campaigns to create visually captivating and unique content.
3. Influencer-inspired Campaigns - Rise in popularity of using well-known photographers and influencers in ad campaigns, opening up opportunities for collaborations and creative partnerships.
Industry Implications
1. Sporting Goods - Sports brands can explore innovative gear and accessories that enhance the spring rejuvenation experience for customers.
2. Advertising - Ad agencies can leverage the use of suspended sports models in their campaigns to create memorable and attention-grabbing content.
3. Fashion - Fashion brands can incorporate spring rejuvenation themes and styles inspired by the Nike Be Free ad campaign into their collections to attract health-conscious customers.
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