The Lara Stone CK One Billboard May Say the F-Word
Meghan Young — March 30, 2011 — Naughty
References: fashioncopious.typepad & refinery29
Fashion ad campaigns are becoming racier and racier, from blatant sexual suggestions to more controversial mutterings like the Lara Stone CK One billboard ad. The people of New York City are claiming that this ad spells out the F-word -- subliminally, of course.
Let me break it down for you. As you look at the Lara Stone CK One billboard ad campaign, you'll see the obvious "CK" first and then try to find the other letters. The missing "F" and "U" are actually disguised within the scene. Behind Stone resides a half-hidden table that acts as the "F." The "U" is cleverly seen as Stone's bikini top.
When strung together, it does appear that the Lara Stone CK One billboard ad is dropping the F-Bomb. See if you can uncover it yourself.
Let me break it down for you. As you look at the Lara Stone CK One billboard ad campaign, you'll see the obvious "CK" first and then try to find the other letters. The missing "F" and "U" are actually disguised within the scene. Behind Stone resides a half-hidden table that acts as the "F." The "U" is cleverly seen as Stone's bikini top.
When strung together, it does appear that the Lara Stone CK One billboard ad is dropping the F-Bomb. See if you can uncover it yourself.
Trend Themes
1. Racy Fashion Ads - Opportunity for brands to push the boundaries of acceptable advertising and generate buzz.
2. Controversial Marketing Tactics - Brands can gain attention and provoke discussions by using provocative and subliminal messaging.
3. Subliminal Advertising - Potential for brands to implement hidden messages in their ads to create intrigue and engagement.
Industry Implications
1. Fashion - Fashion brands can use edgy and controversial advertising campaigns to stand out in a crowded market.
2. Marketing and Advertising - Advertising agencies can offer services to clients looking to create controversial and attention-grabbing campaigns.
3. Outdoor Advertising - Companies specializing in billboard and outdoor ads can help brands execute provocative campaigns that attract attention.
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