Icon obsession goes extreme with celeb-inspired body mods
Implications - For some celeb-obsessed consumers, it’s just not enough to get a signed CD or a branded tee; the truly icon-infatuated is seeking body modifications, from tattoos to nail and hair design. Though celebs are often the inspirations behind individual style, these semi-permanent (and sometimes permanent) aesthetic alterations seem to border religious idolization. With extreme celebtributes, celebs can live on in pop culture even if they are no longer popular.
Trend Themes
1. Celebrity Obsession - Consumers are taking their love for celebrities to the next level with invasive body modifications.
2. Iconic Body Art - Individuals are immortalizing their icon by getting intricate and permanent tattoos, such as Julia Roberts or Dolly Parton.
3. Celebrity Fashion - Brand extensions in niche industries such as nail art and hair design have been tapping into celebrity fandoms and solidifying their core audience through pop culture collaborations.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can capitalize on consumers’ trend of modifying their appearance through makeup, nail art and cosmetics brand collaborations with celebrities.
2. Art and Design - The art industry can create a niche market with portrait tattoo artists, creating a new artistic avenue with invasive and permanent celebrity-inspired body art.
3. Entertainment and Pop Culture - Celebrities and their fandoms continue to be a huge conversation space and present opportunities in fashion, beauty, cosmetics, and entertainment.
7 Featured, 59 Examples:
11,758,221 Total Clicks
Date Range:
Sep 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
