Fondation Mimi Commercial Brings Out the Beauty of Cancer Patients
Summer Luu — December 9, 2010 — Lifestyle
References: mimi-foundation.org & adweek.blogs
In an emotional ad campaign, the Fondation Mimi commercial shows the mental health effects of cancer patients and the simple treatment to revive them back to life.
In an ad spot from Belgium, Leo Burnett opens up the commercial by using mannequins to show how cancer patients feel: unemotional, still-like and lifeless. By the simple human action of putting on make-up the mannequin comes alive again, making patients feel like real people again. The Fondation Mimi commercial makes us realize that no matter what disease, everyone is still human.
In an ad spot from Belgium, Leo Burnett opens up the commercial by using mannequins to show how cancer patients feel: unemotional, still-like and lifeless. By the simple human action of putting on make-up the mannequin comes alive again, making patients feel like real people again. The Fondation Mimi commercial makes us realize that no matter what disease, everyone is still human.
Trend Themes
1. Emotional Advertising - Disruptive innovation opportunity: Creating emotionally impactful ads that connect with audiences on a deep level.
2. Humanizing Health Conditions - Disruptive innovation opportunity: Highlighting the human side of health conditions to foster empathy and understanding.
3. Reviving Authenticity - Disruptive innovation opportunity: Encouraging authenticity and self-expression to empower individuals facing health challenges.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Exploring new approaches to advertising that elicit strong emotional responses and resonate with viewers.
2. Healthcare - Disruptive innovation opportunity: Developing more compassionate and patient-centered approaches to healthcare communication and services.
3. Beauty - Disruptive innovation opportunity: Creating inclusive beauty campaigns that showcase diverse individuals and promote self-acceptance.
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