The Drink Logo Collection by New Era x The Coca-Cola Company is Simply Fresh
Francis Tiangson — March 16, 2011 — Lifestyle
References: store.neweracap.jp & highsnobiety
A New Era x The Coca-Cola Company collaboration has resulted in the creation of the Drink Logo collection, which boasts of instantly iconic hats. The logo treatments and placements are simple and blend only the best parts of the two major brands.
Fanta, Sprite, Dr. Pepper and, of course, Coca-Cola, are the drink selections whose easily recognizable logos have made it to the front panels of these New Era hats. The colorways that each hat comes in is directly influenced by the cans that the drinks are most known for. Coca-Cola gets the classic red, Dr. Pepper in its distinct burgundy, Sprite in its fresh green, and Fanta in a brilliant purple. These New Era x The Coca-Cola Company hats definitely hit the spot.
Fanta, Sprite, Dr. Pepper and, of course, Coca-Cola, are the drink selections whose easily recognizable logos have made it to the front panels of these New Era hats. The colorways that each hat comes in is directly influenced by the cans that the drinks are most known for. Coca-Cola gets the classic red, Dr. Pepper in its distinct burgundy, Sprite in its fresh green, and Fanta in a brilliant purple. These New Era x The Coca-Cola Company hats definitely hit the spot.
Trend Themes
1. Logo-centric Collaborations - The increasing trend of collaborations between brands result in fresh merchandise with iconic logos.
2. Branded Colorways - Brands creating merchandise in colors that match their products can create a unique way to promote their brand in different industries.
3. Coca-cola Apparel - Coca-Cola Company creating unique apparel items with the logo of their iconic brand opens up new revenue streams for their business.
Industry Implications
1. Fashion - Collaborations between fashion brands and food/beverage brands can create exciting new fashion merchandise that appeals to a wide range of consumers.
2. Food and Beverage - Food and beverage brands can increase brand awareness through collaborations with fashion brands, which attracts more customers and adds an element of fun to their product lines.
3. Merchandising - Creating unique merchandise with well-known logos can increase revenue streams for companies and attract collector communities, especially within the fashion and food & beverage industries.
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