The 'Conspicuous Product Placement' Series Pokes Fun at Advertising
Carly Foy — April 25, 2011 — Pop Culture
References: aledknowsbest & whitezine
Illustrator Aled Lewis has created a series entitled 'Conspicuous Product Placement.'
The title speaks for itself as the illustrator has managed to display which products are blatantly placed in some of pop culture's infamous movies. By redesigning the logos, Aled Lewis has re-created the brand's name with the movie title, such as Pizza Hut and Wayne's World, Malboro and Moonraker, Apple and Metal Gear Solid as well as Converse All-Stars and iRobot.
Aled Lewis' Conspicuous Product Placement series is a must-see for any pop culture junkie who has picked up on the obvious product integrations in movies such as Playboy and Home Alone.
The series asks the viewer to question whether they saw the products and evokes appreciation for the illustrator, Lewis.
The title speaks for itself as the illustrator has managed to display which products are blatantly placed in some of pop culture's infamous movies. By redesigning the logos, Aled Lewis has re-created the brand's name with the movie title, such as Pizza Hut and Wayne's World, Malboro and Moonraker, Apple and Metal Gear Solid as well as Converse All-Stars and iRobot.
Aled Lewis' Conspicuous Product Placement series is a must-see for any pop culture junkie who has picked up on the obvious product integrations in movies such as Playboy and Home Alone.
The series asks the viewer to question whether they saw the products and evokes appreciation for the illustrator, Lewis.
Trend Themes
1. Blatant Product Placement - Discovering new ways to incorporate brands in pop culture movies can provide innovative advertising opportunities.
2. Logo Redesign - Exploring new ways to rebrand logos in movies can create engaging and unique marketing campaigns.
3. Easter Egg Marketing - Developing hidden brand references in movies can enhance audience engagement and create buzz around products.
Industry Implications
1. Film Industry - Finding creative ways to incorporate brands into movies can open up revenue streams and create new partnership opportunities.
2. Advertising Industry - Exploring innovative ways to integrate brands into movies can revolutionize traditional product placement strategies.
3. Marketing Industry - Leveraging subtle brand references in movies can generate excitement and build brand recognition among audiences.
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