The Sanitol Ads Really Show You What You're Touching With Unclean Hands
Peter Vallas — March 22, 2011 — Marketing
References: trade.indiamart & copyranter.blogspot
Antibacterial Sanitizer producer Sanitol has released a new ad campaign to promote their hand pump lotions. The clever and sort of gross print ad campaign was compromised by McCann India.
The Sanitol ads, which are targeted towards men, show you just what you might be touching when your hands aren't properly sanitized. One instance could be a man's nether region, while the other could be the inside of his nose. There are are tons of worse possibilities that thankfully didn't make it on to the ads. The scenarios they portray are enough to make me wash my hands profusely.
It may be a little excessive for some, but the Sanitol ad campaign clearly gets the point across of what you make actually have had on your hands this whole time without using a proper sanitizer.
The Sanitol ads, which are targeted towards men, show you just what you might be touching when your hands aren't properly sanitized. One instance could be a man's nether region, while the other could be the inside of his nose. There are are tons of worse possibilities that thankfully didn't make it on to the ads. The scenarios they portray are enough to make me wash my hands profusely.
It may be a little excessive for some, but the Sanitol ad campaign clearly gets the point across of what you make actually have had on your hands this whole time without using a proper sanitizer.
Trend Themes
1. Gross-out Advertising - Opportunity for companies to incorporate shock-value in their marketing campaigns to grab consumers' attention.
2. Health and Sanitation Awareness - Emphasizing the importance of germ prevention and spreading awareness on its consequences.
3. Antibacterial Products - Manufacturers should highlight their products' effectiveness in germ-fighting and incorporate educational campaigns on hygiene.
Industry Implications
1. Personal Care - Could leverage the uniqueness of the Sanitol advertisements to attract consumers and align with the importance of keeping healthy.
2. Advertising - Companies may experiment with different approaches to advertising to appeal to wider audiences and gain a competitive advantage.
3. Healthcare - Opportunity to further promote and educate the public about health and hygiene practices in healthcare facilities.
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