Lavishly adorned cars become more of a fashion accessory than mode of transportation
Implications - The recent degree of auto ornamentation would be more fitting on a runway, rather than a driveway. Though cars have been modified for speed for decades, these luxuriously decorated cars are made with fashion in mind—not function—and give consumers a new way to boast not only their individuality, but their opulence. With the credit crunch at bay, consumers are continuing to look for ways to flash their cash—and hauto couture is a perfect outlet.
Trend Themes
1. Luxury Auto Ornamentation - The trend of luxury automobile ornamentation for the purpose of fashion instead of function provides an opportunity for businesses to create and cater to consumers who are willing to purchase lavish items.
2. Designer Car Wraps - The trend of designer car wraps that imitate the appearance of luxury suitcase brands offers an opportunity to create limited-edition, high-priced items, attracting a specific market willing to make significant purchases.
3. Luxury Car Collaborations - The trend of luxury fashion brands collaborating with automobile manufacturers like BMW and Fiat provides an opportunity to create limited-edition vehicles custom-made for the brand that appeal to a specific market.
Industry Implications
1. Luxury Automobile Industry - The luxury automobile industry has been affected by the trend of luxury auto ornamentation, designer car wraps, and luxury car collaborations, creating opportunities for new product development for those who are willing to spend."
2. Fashion Industry - The fashion industry is related to the trend of luxury car collaborations, as fashion brands are partnering with well-known automobile companies for limited-edition vehicles.
3. Car Wrap Industry - The car wrap industry has seen a rise in demand due to the trend of designer car wraps to give consumers the ability to make their cars more visually appealing.
8 Featured, 59 Examples:
1,126,204 Total Clicks
Date Range:
Jan 11 — Mar 11
Trending:
Warm
Consumer Insight Topics:
