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Hauto Couture

Lavishly adorned cars become more of a fashion accessory than mode of transportation

Implications - The recent degree of auto ornamentation would be more fitting on a runway, rather than a driveway. Though cars have been modified for speed for decades, these luxuriously decorated cars are made with fashion in mind—not function—and give consumers a new way to boast not only their individuality, but their opulence. With the credit crunch at bay, consumers are continuing to look for ways to flash their cash—and hauto couture is a perfect outlet.
Trend Themes
1. Luxury Auto Ornamentation - The trend of luxury automobile ornamentation for the purpose of fashion instead of function provides an opportunity for businesses to create and cater to consumers who are willing to purchase lavish items.
2. Designer Car Wraps - The trend of designer car wraps that imitate the appearance of luxury suitcase brands offers an opportunity to create limited-edition, high-priced items, attracting a specific market willing to make significant purchases.
3. Luxury Car Collaborations - The trend of luxury fashion brands collaborating with automobile manufacturers like BMW and Fiat provides an opportunity to create limited-edition vehicles custom-made for the brand that appeal to a specific market.
Industry Implications
1. Luxury Automobile Industry - The luxury automobile industry has been affected by the trend of luxury auto ornamentation, designer car wraps, and luxury car collaborations, creating opportunities for new product development for those who are willing to spend."
2. Fashion Industry - The fashion industry is related to the trend of luxury car collaborations, as fashion brands are partnering with well-known automobile companies for limited-edition vehicles.
3. Car Wrap Industry - The car wrap industry has seen a rise in demand due to the trend of designer car wraps to give consumers the ability to make their cars more visually appealing.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 59 Examples:
1,126,204 Total Clicks
Date Range:
Jan 11 — Mar 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Haute Couture Coups
Haute Couture Coups
The FS Monogramed Mini Cooper is a 252hp Louis Vuitton Handbag
The FS Monogramed Mini Cooper boasts revamped style and speed. German CoverEFX from Erftstadt Fahrzeugfolierer has tuned this two-door vehicle to take on the lavish look of Louis Vuitton luggage. The… MORE
Fashion-Forward Fiats
Fashion-Forward Fiats
The New Gucci Fiat 500 Announces a New Accessory Line
The new Gucci Fiat 500 is a special edition luxurious Italian-made car. A sexy joint venture between Gucci's creative director and Fiat headquarters, this vehicle is tricked out with Gucci's signature… MORE
Fashionable City Cars (UPDATE)
Fashionable City Cars (UPDATE)
The Fiat 500 by Gucci Blends Automotive Style and Sophistication
The Fiat 500 by Gucci is the exceptional result of a unique collaboration between the Italian car company and the iconic designer brand. Fiat and Gucci teamed up on the stylish project in commemoration… MORE
Fashionably Plaid Vehicles
Fashionably Plaid Vehicles
This Burberry-Clad Bentley is Sure to Please Fashionistas
Feast your eyes on this Burberry-clad Bentley Turbo R and prepare to be amazed. To have a Bentley, which is already the epitome of luxury car brands in itself, wrapped in the Burberry plaid is like putting… MORE
$474,130 Executive Escalades
$474,130 Executive Escalades
The Cadillac Escalade ESV XXXL is the Ultimate VIP Limousine
The Cadillac Escalade ESV XXXL is a rare and extravagant model of the famous luxurious transporter. This premium SUV is one of a kind and features handmade interior-decorated ascents with authentic leather… MORE
play_circle_filledMidas Touch Vehicles
Midas Touch Vehicles
La Dolce Vita Gold and Diamonds Car is Decked Out in Bling
Italian tuning firm Fenice Milano customized a Fiat 500C for a rich Chinese businessman, resulting in the luxurious La Dolce Vita Gold and Diamonds car. The exterior and interior of this luxury vehicle… MORE
Leather Brand Automobiles
Leather Brand Automobiles
Italian Fashion House Trussardi and BMW Pair Up for Anniversary Car
The Italian leather fashion house Trussardi is celebrating its 100-year anniversary of collaborations with German luxury automobile manufacturer BMW. The 2011 limited-edition 5 Series Grand Turismo is… MORE
Cute Compact Convertibles
Cute Compact Convertibles
The Smart ForSpeed Concept Lets You Feel the Wind in Your Hair
The best bits of an impressive and playful electric vehicle are bundled up into this small package as the Smart ForSpeed concept car. Essentially an enhanced version of the Smart ForTwo, this compact coupe… MORE

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