Auto apps are making driving a more complete & comprehensive activity
Implications - GPS systems are changing the way drivers reach their destinations, but the variety of auto apps available are altering almost every aspect of driving, from parking to the reporting of bad drivers. The simple act of driving is becoming an all-encompassing, comprehensive process, in which consumers have a series of useful applications at their fingertips before they even touch the wheel.
Trend Themes
1. Auto Apps - The rise of auto apps is changing every aspect of driving, from parking to reporting bad drivers.
2. Peer-to-peer Services - Peer-to-peer services such as Park Circa and DriveNow are shaking up traditional car rental and parking industries.
3. Augmented Reality - Augmented reality driving apps like Volkswagen Norway allow companies to create interactive and engaging print ads.
Industry Implications
1. Automotive Industry - The rise of auto apps and other technological advancements offers opportunities for creating new products and services in the automotive industry.
2. Tech Industry - The development of high-tech driving apps and services provides opportunities for growth and innovation within the tech industry.
3. Hospitality and Transportation Industry - Peer-to-peer services like DriveNow and Park Circa blur the lines between car rental and hotel services, offering opportunities for innovation and disruption in the hospitality and transportation industry.
