Extravagant everyday objects continue societal obsession with prestige
Implications - With the end of the credit crunch comes a preoccupation with prestige, in which consumers are wearing their financial statuses like badges through the use of unnecessarily extravagant everyday items. Since conspicuous consumption is the norm, the most run-of-the-mill products are being infused with diamonds and gold, appealing to those who want to flash their cash on a daily basis.
Trend Themes
1. Extravagant Personalization - Everyday objects are being personalized with high-end materials to reflect one's financial status and add uniqueness.
2. Art as Luxury - By adding rare materials, creators are turning everyday objects into works of art, which makes them even more valuable.
3. High-end Consumption - People are spending a lot more money on luxury items, creating a new market for customized mass products.
Industry Implications
1. Luxury Goods - Creators can innovate by adding high-end materials to traditional products, fashion accessories, beauty products and many other luxury goods.
2. Food and Beverages - Food and drinks are being infused with valuable ingredients, creating a new culinary experience that appeals to customers with high purchasing power.
3. Gifting - Luxury items are perfect gifts, especially if they are personalized or rare - creators can tap into this market by offering exclusive, high-end products.
7 Featured, 62 Examples:
1,745,098 Total Clicks
Date Range:
Apr 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
