A traditionally male-only pastime is getting more attention from the opposite sex
Implications - Though gaming is often assumed to be a male-only activity, a subculture of gamer girls is swiftly growing, seeking products that will satisfy both their femininity and geekiness. Hybrid products that craftily combine these two arenas will appeal to those gamer girls who love being girly—they enjoy shopping, makeup and being pampered—but can’t get enough of their consoles.
Trend Themes
1. Gaming for Girls - As more women get into gaming, brands can attract them by creating products that combine femininity and geekiness.
2. Pop Culture Accessories - Pop culture themed products, such as video game jewelry, can appeal to the surging hipster demographic.
3. Gamer Nostalgia - Retro gamer products, such as Super Mario Bros. jewelry and plush toys, cater to consumers with a love for nostalgia.
Industry Implications
1. Fashion & Jewelry - Brands can attract girl gamers with products that blend fashion with video game culture.
2. Gaming - The gaming industry can target new demographics, such as women and nostalgic gamers, with themed products.
3. Art & Design - Handmade and custom retro gamer products, such as crocheted plush toys and sequin pasties, showcase the creativity of the art and design industry.
6 Featured, 48 Examples:
1,196,791 Total Clicks
Date Range:
Nov 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
