Jersey Shore Vinny MTV Campaign Promotes New Year's Eve Bash
Summer Luu — December 24, 2010 — Pop Culture
References: remotecontrol.mtv & thedailywh.at
For Guido lovers, what better way to end the year and ring in the new one with the New Year's Eve bash promoted in the Jersey Shore Vinny MTV campaign?.
This Jersey Shore Guido stars in a spoof of the popular Old Spice ad to promote MTV’s upcoming special. Like the original Isaiah Mustafa commercial, but with some Italian-New Yorker love, Vinny shows off his bare "GTL" chest and Vin-Scent lotion against the backdrop of his weekly venue, a "grenades-free" club. The Jersey Shore Vinny MTV campaign will surely get some Guidettes excited for the fist-pumping party.
This Jersey Shore Guido stars in a spoof of the popular Old Spice ad to promote MTV’s upcoming special. Like the original Isaiah Mustafa commercial, but with some Italian-New Yorker love, Vinny shows off his bare "GTL" chest and Vin-Scent lotion against the backdrop of his weekly venue, a "grenades-free" club. The Jersey Shore Vinny MTV campaign will surely get some Guidettes excited for the fist-pumping party.
Trend Themes
1. Guido Branding - Opportunity for companies to appeal to the Guido culture in their marketing and branding.
2. Parody Advertising - Use of parody to attract attention to a marketing campaign.
3. Jersey Shore Marketing - Use of Jersey Shore cast members to promote products or events.
Industry Implications
1. Cosmetics - Beauty companies can create products marketed toward the Guido culture, incorporating popular themes like 'GTL'.
2. Nightlife - Opportunity to market clubs and bars as 'grenades-free' like Vinny's weekly venue and appeal to the Jersey Shore audience.
3. Apparel - Companies can create clothing lines inspired by Jersey Shore fashion and popular Guido styles.
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