The Nike Better World Commercial Uses Only Previously Done Nike Ads
Peter Vallas — March 18, 2011 — Marketing
References: nikebetterworld & hypebeast
Nike Better World is a subsidiary part of Nike that focuses on helping the world through sports and creating a good brand image for Nike. Whether it's assembling sports programs in developing countries or making the way they develop their shoes more eco-friendly, Nike Better World is making a standpoint for a better sports brand.
To promote Nike Better World, the brand developed a two-minute long commercial that was a creative idea based on the previous impact of Nike's commercials. The spot includes only video footage from Nike commercials throughout the ages, featuring iconic athletes such as Michael Jordan, Lance Armstrong and many others who have paved the way for professional sports.
The Nike Better World ad recycles epic footage to show their commitment to engaging to the society.
To promote Nike Better World, the brand developed a two-minute long commercial that was a creative idea based on the previous impact of Nike's commercials. The spot includes only video footage from Nike commercials throughout the ages, featuring iconic athletes such as Michael Jordan, Lance Armstrong and many others who have paved the way for professional sports.
The Nike Better World ad recycles epic footage to show their commitment to engaging to the society.
Trend Themes
1. Sustainable Advertising - By recycling previous ad campaigns, companies can reduce waste and showcase their commitment to sustainability.
2. Nostalgic Marketing - Reusing iconic footage from previous commercials can evoke a sense of nostalgia and resonate with consumers.
3. Brand Image Reinforcement - Creating ad campaigns that highlight a company's social and environmental initiatives can strengthen its brand image.
Industry Implications
1. Sports Apparel - Companies in the sports apparel industry can explore recycling previous ad campaigns to promote their sustainable practices.
2. Advertising Agencies - Advertising agencies can offer services for repurposing and recycling previous ad campaigns to help brands demonstrate their commitment to sustainability.
3. Marketing and Branding - Professionals in the marketing and branding industry can leverage the power of nostalgia by incorporating iconic footage from previous ad campaigns into their brand communication strategies.
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