Consumers endure intense physical discomfort in the name of looking good
Implications - Fashion sometimes requires discomfort, but designers are taking “coutorture” even further by creating items that, though very avant-garde, can be physically agonizing. Much like the acceptance of corsets and other painful fashions of the old world, today’s wrathful designs are being snatched up by couture-obsessed consumers, thereby encouraging the existence of a market group of fashion-loving martyrs.
Trend Themes
1. Coutorture Fashion Trend - Fashion designers are creating items that are physically agonizing and very avant-garde, catering to a market group of fashion-loving martyrs.
2. Extreme Jewelry Trend - Jewelry designers are creating accessories that give new meaning to extreme facial piercings, requiring bravery and confidence in their wearers.
3. Ballet-inspired Shoe Trend - Fashion designers are creating hybrid shoes that combine the elegant style of ballet with the fierce look of stiletto heels, turning heads and challenging shoppers.
Industry Implications
1. Fashion - The fashion industry must continually innovate to meet the evolving and demanding tastes of couture-obsessed market groups.
2. Jewelry - The jewelry industry has room for innovation in extreme and unusual designs, attracting a market of brave fashion enthusiasts.
3. Footwear - The footwear industry must continue to create avant-garde, head-turning designs for consumers who seek to express themselves through bold and unique fashion choices.
6 Featured, 54 Examples:
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Date Range:
Sep 10 — Apr 11
Trending:
V. Hot
Consumer Insight Topics:
