Real-life superhero innovations give consumers something to believe in
Implications - Children have traditionally looked up to superheros, who encourage them to be “brave” during times of despair. Today’s adult consumer isn’t afraid to carry on their vigilante obsession, looking for inspiration anywhere they can during times of extreme stress. Luckily, there is a slew of hero-inspired products available to encourage consumers to stay strong and brave no matter how tough life gets.
Trend Themes
1. Superhero-inspired Products - Consumers are seeking inspiration from superhero-inspired products during times of stress.
2. DIY Superhero-themed Fashion and Accessories - DIY projects related to superhero-themed fashion and accessories offer innovative ways to showcase fandom.
3. Superhero-specific Dating Sites - Satirical ads and fake dating sites, such as Super Harmony, are recognizing comic book fandoms for commercial potential.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industries have potential to incorporate superhero designs and themes into their products.
2. Beauty and Cosmetics - Beauty and cosmetics businesses have the opportunity to create superhero-themed makeup products.
3. Gaming and Entertainment - Gaming and entertainment industries have the potential to partner with superhero brands to create new merchandises and revenue streams.
10 Featured, 85 Examples:
1,940,575 Total Clicks
Date Range:
Jan 11 — Mar 11
Trending:
Warm
Consumer Insight Topics:
