The Karl Lagerfeld Volkswagen Commercial Combines Elegance and Grace
Joanne Lam — December 29, 2010 — Autos
References: huffingtonpost & cocoperez
Providing viewers with a feel for just how stylish the brand's vehicles have become, this Karl Lagerfeld Volkswagen commercial is both smooth and witty.
Featuring Lagerfeld fronting his classic outfit, this ad shows the style icon praising Volkswagen autos for their elegance, stating how this kind of stylish grace can only be found in the realms of Paris. However, their true location was actually in Germany, where these Volkswagen vehicles were made, making this Karl Lagerfeld Volkswagen commercial end with an interesting twist.
Featuring Lagerfeld fronting his classic outfit, this ad shows the style icon praising Volkswagen autos for their elegance, stating how this kind of stylish grace can only be found in the realms of Paris. However, their true location was actually in Germany, where these Volkswagen vehicles were made, making this Karl Lagerfeld Volkswagen commercial end with an interesting twist.
Trend Themes
1. Luxury Auto Ads - Opportunities to showcase premium features of vehicles and tap into high-end consumer markets to promote luxury cars.
2. Global Collaborations - Opportunities to partner with international designers and artists to create unique and compelling advertisements targeting diverse audiences.
3. Fashionable Product Placements - Opportunities to integrate high fashion and luxury brands into product placements to enhance brand image and promote aspirational lifestyles.
Industry Implications
1. Automotive - Opportunities for automotive brands to create luxurious and stylish advertising campaigns and products to attract high-end consumer markets.
2. Fashion - Opportunities for fashion brands to collaborate with automotive brands for product placement and integrated marketing campaigns to reach new and diverse audiences.
3. Marketing and Advertising - Opportunities for marketing and advertising businesses to use creative collaboration with artists, designers and brands to create unique and compelling advertising campaigns.
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