Companies Named WTF, OMG & STD Could Give the Wrong Idea
Jacqueline Parrish — October 1, 2009 — Marketing
References: acronymfinder & thefrisky
With the advent of abbreviation in mainstream and computer vocabulary, there are a few companies that could benefit from rebranding or changing acronymed logos to avoid an abbreviated fail.
These abbreviated fail examples come to us from such companies as the WTF (World Taekwondo Federation) which in computer lingo stands for What the F*ck, LOL (Lord of Life) church... I doubt god is laughing, and STD Development which I think is an abbreviated fail that speaks for itself.
These abbreviated fail examples come to us from such companies as the WTF (World Taekwondo Federation) which in computer lingo stands for What the F*ck, LOL (Lord of Life) church... I doubt god is laughing, and STD Development which I think is an abbreviated fail that speaks for itself.
Trend Themes
1. Rebranding - Opportunity for companies to consider rebranding or changing their acronymed logos.
2. Acronym Awareness - Emphasis on raising awareness about potential negative interpretations of acronyms in mainstream and computer vocabulary.
3. Language Sensitivity - Growing need for companies to be cautious and sensitive to potential offensive interpretations of their acronyms.
Industry Implications
1. Marketing and Branding - Opportunity for marketing and branding agencies to help companies navigate rebranding challenges and develop new brand strategies.
2. Technology and Computing - Demand for technology companies to strengthen their awareness of existing acronyms and avoid situations where their brand names clash with commonly used abbreviations.
3. Communication and Media - Opportunity for communication and media professionals to educate the public on the potential pitfalls of acronyms and foster language sensitivity in branding.
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