Devices made specifically for social networking signify a true social media addiction
Implications - Most mobile phones give the option to connect to social media; however, there has been a rise in devices made specifically for social media use. What was once considered an addiction to communication has become an addiction to social networking, and typical telecommunication devices no longer suffice. Lengthy phone conversations are becoming increasingly unnecessary to the consumer who is accustomed to communicating in 140-character snippets.
Trend Themes
1. Social Media Addiction - Rise in devices specifically for social media use indicates an addiction to social networking and provides an opportunity for marketers to tap into social media addiction psychology.
2. Social Media Integration - Hardware and software integration of devices with social networks like Facebook provides an opportunity to create new social media tools and even more integrated products.
3. New Social Media Tools - Innovators are developing specialized keyboards, messaging tools, and other gadgets that provide instant access to social media functionality, presenting an opportunity for companies to improve social media experience through novel tools
Industry Implications
1. Technology Industry - The technology industry can leverage the rise of social media addiction in creating specialized devices and tools to enhance the experience of social media users
2. Marketing Industry - The marketing industry can take advantage of the psychology behind social media addiction to create targeted advertising campaigns
3. Social Media Industry - Companies in the social media industry can develop innovative products using hardware and software integration to increase social network engagement and create new forms of social media tools
6 Featured, 48 Examples:
610,619 Total Clicks
Date Range:
May 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
