Advertising gets extremely personal with individual-oriented branding
Implications - Unless they feel intense loyalty, a consumer is often disconnected from a brand. But, branding is now getting up close and personal, whether it is an invasive campaign on the part of the brand, an act of extreme loyalty on the part of the consumer, or a contractual agreement between both parties. Branding on such a personal level, regardless of motivation, is highly advantageous, as it creates a deeper connection in which brand messages no longer just skim the surface.
Trend Themes
1. Personalized Branding - Branding is becoming highly personalized, creating a deeper connection between brand messages and consumers.
2. Invasive Marketing Tactics - Marketing tactics are becoming increasingly invasive, infiltrating the most personal aspects of people's lives.
3. Alternative Advertising Methods - Advertising is moving away from traditional methods and becoming more creative, using alternative methods such as body imprints and house billboards to promote brands.
Industry Implications
1. Marketing - Marketing professionals need to stay current with emerging trends in personalized branding and invasive marketing tactics to succeed.
2. Advertising - Advertising professionals can explore alternative methods such as body imprints and house billboards to reach their target audience.
3. Art & Design - Art and design professionals can explore their creative potential by incorporating branding into their work and developing alternative advertising methods.
6 Featured, 54 Examples:
1,405,423 Total Clicks
Date Range:
Oct 10 — Apr 11
Trending:
Warm
Consumer Insight Topics:
