The Europcar Minibus Commercial Features the Audience as Its Star
Kamal Musharbash — December 15, 2010 — Autos
References: ibelieveinadv
To fully engage the audience in its campaigning efforts, Europcar Minibus went to the movies where much of the population tends to congregate. And with the help of a hidden camera, the audience was fully integrated into the commercial.
Europcar Minibus was able to video tape the live audience and added them to a rear view camera in the commercial, in hopes to encourage them to take this bus. The results were an astounding 45% increase in revenue after this ad's debut, presenting the true effects of great marketing techniques.
Europcar Minibus was able to video tape the live audience and added them to a rear view camera in the commercial, in hopes to encourage them to take this bus. The results were an astounding 45% increase in revenue after this ad's debut, presenting the true effects of great marketing techniques.
Trend Themes
1. Interactive Advertising - Using hidden cameras and audience participation in advertisements creates a more engaging and memorable experience for viewers.
2. Incorporating Live Action - Integrating real-time footage of the audience into commercials adds a unique and immersive element to the advertisement.
3. Personalized Brand Experiences - Including customers in advertisements showcases the brand's commitment to individual customers and creates a sense of connection and loyalty.
Industry Implications
1. Advertising - The advertising industry can leverage interactive and immersive techniques to create innovative and impactful campaigns.
2. Film and Entertainment - Integrating live audience footage into commercials can be a disruptive innovation opportunity for the film and entertainment industry to create captivating promotions.
3. Transportation - The transportation industry can explore incorporating personalized experiences, such as showcasing real passengers, in their advertising to attract more customers.
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