Fast-track charity t-shirts encourage immediate help from consumers
Implications - Charitable donations in support of a natural disaster are time-sensitive; those affected need resources and relief almost immediately. To create incentive for donations, companies are offering t-shirts that can be made and distributed quickly—as little as a week—to fund disaster relief efforts. Such “chariTEEs” are a quick and simple way to reward consumers who take part in social good.
Trend Themes
1. Fast-track Charity T-shirts - Fast production & distribution of charity t-shirts incentivizes donations during natural disasters
2. Collaborative Charitable Apparel - Collaborative efforts between brands in making charitable apparel for immediate aid assistance
3. Designs with a Message - Shirts that include messages alongside graphics to bring focus to ongoing humanitarian crises
Industry Implications
1. Fashion & Apparel - Fashion companies can create collaborative charitable collections with a message for natural disasters or humanitarian crises
2. Non-profit Organizations - Charities can encourage donations by partnering with fashion companies to produce charitable apparel
3. Marketing and Advertising - Incorporating charitable apparel into a brand's marketing campaign can incentivize consumers and draw attention to a cause
6 Featured, 42 Examples:
467,887 Total Clicks
Date Range:
Feb 10 — Apr 11
Trending:
Warm
Consumer Insight Topics:
