Crowdsourced customization lets customers collaborate for tangible results
Implications - While crowdsourcing allows companies to gain the ideas of the “crowd,” crowdsourced customization is going one step further. This tactic asks customers to collaborate and apply their own creativity for a specific, tangible result they can call their own. Users get more than a chance to give their idea or interact—they can express themselves and unite with others in an artistic way that also garners them a product or a tangible creation.
Trend Themes
1. Crowdsourced Customization - Customers are collaborating more with brands and applying their creativity for a specific, tangible result they can call their own, generating new products related opportunities for businesses.
2. Crowdsourced Art - Artists are taking advantage of popular trends or communal web spaces to create unique and innovative art pieces. This trend offers opportunities for traditional art mediums to explore new creative outlets.
3. Crowdsourcing Publishing - Companies are investing in amateur writers and providing new opportunities for them to publish their work in digital platforms, generating new opportunities and cost-efficient ways to discover new talents for the publishing industry.
Industry Implications
1. Art and Design - Art and design industries can experiment and embrace crowdsourcing to create unique and innovative products with the collaboration of customers.
2. Food and Beverage - The food and beverage industry can use crowdsourcing to create innovative marketing or customer experiences that keep their businesses fresh and different from competitors.
3. Literary and Publishing - The publishing industry can benefit from crowdsourcing to connect with new talented writers that can bring diversity and innovative ideas into the world of literature.
6 Featured, 54 Examples:
1,235,954 Total Clicks
Date Range:
Jun 10 — Mar 11
Trending:
Average
Consumer Insight Topics:
