Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods.
Trend Themes
1. Personalized Packaging - Consumers are opting for personalized product packaging to add sentimental elements to commercial goods, expanding their appeal beyond functionality.
2. Interactive Packaging - Brands are enhancing product packaging by incorporating interactive elements like chalkboard textures or blank spaces that encourage customers to create their own designs and messages.
3. Personalized Promotions - Personalization is being used by brands to enhance promotions, providing a way for companies to encourage brand interaction through products with a personal touch.
Industry Implications
1. Food and Beverage Packaging - The food and beverage industry can disrupt traditional packaging by incorporating personalization and interactive features.
2. Greeting Card Industry - The greeting card industry can expand its appeal by offering personalized and edible versions of traditional products.
3. Promotional Product Industry - The promotional product industry can offer personalized products which take the traditional gifts to another level and increase the relationship between customers and brands.
6 Featured, 53 Examples:
595,907 Total Clicks
Date Range:
Jan 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
