This Fun Chocolate Takes Inspiration from a Barcode
Laura McQuarrie — January 10, 2015 — Lifestyle
References: behance.net & thedieline
In order to stress the uniqueness and quality of a limited edition chocolate, designer Denis Lelic branded this treat as a fun chocolate bar inspired by a barcode. The outside of the chocolate bar packaging is fairly formal, but the real treat comes from opening up the box. Inside, there's a vibrant red and white striped pattern that mimics the lines found on the chocolates. Rather than being segmented like most chocolate bars, these limited edition sweets were molded to look like long UPC codes, complete with numbers at the bottom and text to identify the 'Chocolate Barcode.' For starters, there will be 100 limited edition chocolate bars produced for the initial product launch.
Carrying this idea through to the future, crafting different molds with lines of different shapes could be a fun way to present other chocolate varieties in the future.
Carrying this idea through to the future, crafting different molds with lines of different shapes could be a fun way to present other chocolate varieties in the future.
Trend Themes
1. Barcode-inspired Packaging - Opportunity for brands to create unique and eye-catching packaging designs inspired by barcodes.
2. Limited Edition Sweets - Growing demand for limited edition sweets that offer a unique and exclusive experience for consumers.
3. Alternative Chocolate Bar Shapes - Potential for innovative chocolate bar shapes that deviate from traditional segmented design, creating novelty and intrigue.
Industry Implications
1. Confectionery - Confectionery industry could explore innovative packaging designs to enhance product appeal and offer a differentiated customer experience.
2. Food and Beverage - Opportunity for the food and beverage industry to introduce limited edition products that generate excitement and drive sales.
3. Product Design - Product design industry can explore creative ways to reshape chocolate bars, creating visually appealing and unique product offerings.
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