This Luxury Chocolate Bar is Made from a Cacao Tree Nearing Extinction
Laura McQuarrie — February 2, 2015 — Lifestyle
References: toakchocolate & luxurylaunches
If you're someone who finds it easy to make a bar of chocolate disappear in a matter of minutes, this luxury chocolate bar by To'ak is definitely one that you'd want to slow down and savor.
The bar is exorbitantly priced at $240 for just 50 grams, making it one of the most expensive chocolates in the world. Surprisingly, the bar's ingredients are quite simple, containing only cane sugar and cacao. What gives the chocolate its hefty price tag is where the cacao comes from, which is the Arriba cacao tree that's nearing extinction. The bars are crafted with such precision and care, it has taken To'ak over two years to make just 574 chocolate bars. In order to reiterate the value of the cacao beans, these bars are presented to include a whole bean in the middle.
The bar is exorbitantly priced at $240 for just 50 grams, making it one of the most expensive chocolates in the world. Surprisingly, the bar's ingredients are quite simple, containing only cane sugar and cacao. What gives the chocolate its hefty price tag is where the cacao comes from, which is the Arriba cacao tree that's nearing extinction. The bars are crafted with such precision and care, it has taken To'ak over two years to make just 574 chocolate bars. In order to reiterate the value of the cacao beans, these bars are presented to include a whole bean in the middle.
Trend Themes
1. Ultra Luxury Chocolates - Opportunity to create high-end, exclusive chocolate products using rare ingredients.
2. Sustainability in Chocolate Industry - Potential for sustainable sourcing of rare cacao trees to create unique chocolate products.
3. Hyper-indulgent Food Products - Opportunity to develop ultra-expensive, limited-edition food items for the luxury market.
Industry Implications
1. Gourmet Chocolate - Create premium, limited-edition chocolates for high-end consumers.
2. Sustainable Agriculture - Develop sustainable practices to save endangered cacao trees and create environmentally-friendly chocolate products.
3. Luxury Goods - Design and market exclusive, high-priced food products for the luxury consumer segment.
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