Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
Amelia Roblin — February 13, 2015 — Lifestyle
References: espainu.net & packagingoftheworld
Because vino is often given as a gift, this personalized wine bottle can be both the present and the card combined. Giving a bottle of pinot is an easy and well-appreciated offering, but this idea makes the gesture even more intimate.
Designed by Núria Farrés, Moments Wine packaging consists of the typical detailed rear label that lists the name of the beverage, its ingredients and alcohol content; meanwhile, the front sticker is left almost entirely blank, with just the word "moments" typed across the top. This clean slate encourages the giver to write a special message to the recipient, or even to include an illustration for more creative types. Many people tend to throw cards away, but this personalized wine bottle may be kept on display for sentimental reasons, and perhaps reused as a vase.
Designed by Núria Farrés, Moments Wine packaging consists of the typical detailed rear label that lists the name of the beverage, its ingredients and alcohol content; meanwhile, the front sticker is left almost entirely blank, with just the word "moments" typed across the top. This clean slate encourages the giver to write a special message to the recipient, or even to include an illustration for more creative types. Many people tend to throw cards away, but this personalized wine bottle may be kept on display for sentimental reasons, and perhaps reused as a vase.
Trend Themes
1. Personalized Packaging - Brands should consider personalized packaging as a way to make their products more intimate and sentimental.
2. Combined Gifts - Combining products and gifts, rather than offering them separately, is a creative way to add value to a product.
3. Reusable Packaging - Designing packaging that can be repurposed can help reduce waste and increase the longevity of a product.
Industry Implications
1. Alcohol/beverage Industry - Alcohol brands can leverage personalized packaging to increase sales and brand loyalty.
2. Gift Industry - Creating combined gifts, such as personalized wine bottles, is a way to stand out in a competitive market and add value to the gift-giving experience.
3. Packaging Industry - Designing reusable packaging is a disruptive innovation opportunity that can drive positive environmental impact and increase consumer satisfaction.
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