Bottoms Up Wine Packaging Warns of Uninhibited Office Party Behavior
Amelia Roblin — January 28, 2015 — Pop Culture
References: buddycreative & thedieline
It may not be obvious at first, but this playful marketing strategy explores photocopied bum branding as a means to create a memorable experience for the user. That friend-of-a-friend scenario that involves someone sitting nearly naked on a photocopier has been appropriated into labeling a typically sophisticated drink.
Buddy Creative produced these tongue-in-cheek corporate gifts in line with their usual client giveaways. The standard mulled wine was prepared for the recipients, but the labels are made from full sheets of A4 paper, rather crudely attached to each wine bottle with an elastic band. Unfurl the wrapper and you'll see the big picture: a photocopied bum. Branding their handouts this way is surprising, but quite casual and amicable, like telling a dirty joke to a close friend who can handle it.
Buddy Creative produced these tongue-in-cheek corporate gifts in line with their usual client giveaways. The standard mulled wine was prepared for the recipients, but the labels are made from full sheets of A4 paper, rather crudely attached to each wine bottle with an elastic band. Unfurl the wrapper and you'll see the big picture: a photocopied bum. Branding their handouts this way is surprising, but quite casual and amicable, like telling a dirty joke to a close friend who can handle it.
Trend Themes
1. Playful Marketing - Photocopied bum branding shows how a lighthearted approach can create a memorable experience for customers.
2. Unconventional Packaging - Using non-traditional packaging methods, such as photocopied bum branding, can create a unique and attention-grabbing product.
3. Humorous Branding - Incorporating humor into branding can create a more approachable and relatable image for a company or product.
Industry Implications
1. Alcohol - The alcohol industry can explore unconventional packaging methods, such as photocopied bum branding, to stand out in a competitive market.
2. Marketing and Advertising - Marketing and advertising firms can use the humorous and playful approach of photocopied bum branding in their campaigns to grab consumers' attention.
3. Corporate Gifting - Companies that provide corporate gifting services can incorporate unconventional and playful branding methods, like photocopied bum branding, to create memorable experiences for their clients.
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