BisKids' Cookies for Kids Wrappers Feature Cheery Personas
Laura McQuarrie — July 3, 2014 — Life-Stages
References: behance.net & thedieline
Biscato's BisKids cookies for kids were specifically developed to provide a healthier snack option for parents. Sometimes it can be a challenge to make healthy food seem appealing, but the wrapper designs for BisKids developed by the Matter Branding Agency make the cookies seem both fun and delicious.
The fun honey-rich BisKids cookies are shaped like little faces and each of the cookies is given a different persona like Evil King Crumpet, Stylish Cookie or Captain Crumbletooth. To fully bring these characters to life, the cookie wrappers are illustrated with bodies, hair, accessories and props that make the cookies even cuter. Although the Biscato cookies are a healthier alternative, there's no mention of this on the packaging, since kids really just want a snack that tastes good.
The fun honey-rich BisKids cookies are shaped like little faces and each of the cookies is given a different persona like Evil King Crumpet, Stylish Cookie or Captain Crumbletooth. To fully bring these characters to life, the cookie wrappers are illustrated with bodies, hair, accessories and props that make the cookies even cuter. Although the Biscato cookies are a healthier alternative, there's no mention of this on the packaging, since kids really just want a snack that tastes good.
Trend Themes
1. Healthier Kids Snack Options - Opportunity for creating and marketing healthier snack options for children that are both appealing and nutritious.
2. Fun and Interactive Packaging - Opportunity to design packaging that incorporates playful and interactive elements to make the product more engaging.
3. Personalized Food Products - Opportunity to create food products that are personalized with unique characters or personas to enhance the consumer experience.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop and market healthier snacks for children.
2. Packaging Design - Opportunity for packaging design agencies to create innovative and interactive packaging concepts for food products.
3. Personalized Consumer Goods - Opportunity for companies to explore personalized consumer goods by incorporating unique characters or personas into their products.
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