The Pearlfisher Jovial Cookie Packaging is Down to Earth
Jamie Danielle Munro — June 12, 2011 — Lifestyle
References: pearlfisher & thedieline
A package can make or break a brand, and the Pearlfisher Jovial Cookie casing pushes this delicious desert above the other competitors. With its earthy tones and leafy designs, this branding is inspired by the joys of nature.
Instead of overpowering the contents of the box, Pearlfisher does an excellent job at framing the cookies, as they are the focal point when looking at the front of the packaging. The rustic, autumnesque leaves act as a curtain to reveal this tasty treat as it sits scrumptiously in the middle of the frame. It's hard not to want to bite into one of these delicious cookies after seeing the box. The Pearlfisher Jovial Cookie design looks delicious and will make any onlooker want to take a bite.
Instead of overpowering the contents of the box, Pearlfisher does an excellent job at framing the cookies, as they are the focal point when looking at the front of the packaging. The rustic, autumnesque leaves act as a curtain to reveal this tasty treat as it sits scrumptiously in the middle of the frame. It's hard not to want to bite into one of these delicious cookies after seeing the box. The Pearlfisher Jovial Cookie design looks delicious and will make any onlooker want to take a bite.
Trend Themes
1. Sustainable Packaging - Opportunity to develop eco-friendly packaging materials and designs that align with the consumer desire for earthy and natural aesthetics.
2. Nature-inspired Branding - Potential for creating branding and packaging that incorporates natural elements and colors, appealing to consumers' love for earthy and rustic aesthetics.
3. Framing as Focal Point - Opportunity to create packaging that highlights the product as the main focus through clever framing designs.
Industry Implications
1. Food and Beverage Packaging - Disruptive innovation opportunities exist in the food and beverage packaging industry to develop packaging designs and materials that enhance the presentation and appeal of the product.
2. Sustainable Materials - Opportunity for disruptive innovation in developing eco-friendly packaging materials and exploring alternative, sustainable packaging solutions.
3. Branding and Marketing - Potential for disruptive innovation in branding and marketing strategies by incorporating nature-inspired themes and designs to appeal to consumers' desire for earthy aesthetics.
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