The fight for gender equality crosses a new surprising boundary
Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of feminism is the inclusion of men in the conversation. This shows a shift in what it means to be a feminist, as well as a shift in what it means to be a man.
Trend Themes
1. Male Involvement in Feminism - More and more men are making themselves a part of the feminist conversation by promoting gender equality, signaling an opportunity for campaigns and products that include men in the equation
2. Feminist Fashion - There is a growing trend to use fashion-based expression of feminism, with opportunities to promote gender equality by creating fashionable accessories and clothing made for men to show their support.
3. Social Media Advocacy - There is a massive trend towards social media hashtags that celebrate male feminist activism, providing an opportunity for activists or social media platforms to create similar campaigns or social networks to promote gender equality across gender lines.
Industry Implications
1. Fashion Industry - Several movements have developed in recent times, indicating a market opportunity in accessories, clothing, and other fashion items that are made for both men and women to promote feminism
2. Advertising Industry - A growing interest in male feminist involvement in women's rights has also highlighted the potential for related advertisements that portray gender equality in a compelling and all-inclusive manner
3. Social Media Platforms - As social networks have become the most popular way to disseminate information, there is an opportunity for social media platforms to create a new marketing plan focused on campaigns for undoing gender roles and promoting equality.
4 Featured, 32 Examples:
188,371 Total Clicks
Date Range:
Apr 14 — Aug 15
Trending:
Warm
Consumer Insight Topics:
