This Unique Cookie Packaging and Display Promotes Earthy Vegan Treats
Laura McQuarrie — December 3, 2014 — Lifestyle
References: behance.net & behance.net
This unique cookie packaging design developed by Oshra Rom makes use of wheelbarrows and flower pots in order to bring attention to a line of vegan goodies.
Each of the 10 vegan-friendly cookies is seasoned with a spice or herb and set up in a flower pot to create a link between nature, gardening and the goodness that comes from plants. Playing off of this, the cookies are labeled like seed packets and the whole display is set up in a wheelbarrow, which makes for a pretty inexpensive way to display cookies, as well an easy way to wheel everything away when it's time to pack up at the end of the day.
In order to spread the word about living a vegan lifestyle, stickers and brochures are also given out with cookies.
Each of the 10 vegan-friendly cookies is seasoned with a spice or herb and set up in a flower pot to create a link between nature, gardening and the goodness that comes from plants. Playing off of this, the cookies are labeled like seed packets and the whole display is set up in a wheelbarrow, which makes for a pretty inexpensive way to display cookies, as well an easy way to wheel everything away when it's time to pack up at the end of the day.
In order to spread the word about living a vegan lifestyle, stickers and brochures are also given out with cookies.
Trend Themes
1. Eco-friendly Packaging - The use of compostable or reusable materials in packaging.
2. Outdoor Promotion - The use of unconventional outdoor setups to promote products or services.
3. Green Lifestyle - The promotion of eco-friendly and sustainable living through products or services.
Industry Implications
1. Food and Beverage - Innovative packaging and outdoor setups for food and beverage products that are eco-friendly and promote sustainability.
2. Promotional Marketing - The use of unconventional strategies to promote products, such as through outdoor displays, packaging, and brochures or stickers.
3. Eco-friendly Products - The development and promotion of products that align with a sustainable and green lifestyle, such as vegan treats and eco-friendly packaging options.
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