Owners impose their own dietary restrictions onto their canine companions
Implications - Consumers are more conscious of their health than ever before, which has shifted to concerns about pet health, resulting in natural, vegetarian meal options. As the pet market continues to expand, this shift signifies a consumer desire to consume products of all sorts that align with their value systems.
Trend Themes
1. Plant-based Pet Food - The shift towards vegetarian meal options for pets indicates a growing consumer desire for value-aligned products.
2. DIY Pet Treats - Consumers looking for healthier options are making their own pet treats at home.
3. Organic and All-natural Pet Treats - Pet owners are seeking out treats made with all-natural and organic ingredients.
Industry Implications
1. Pet Food and Treats - The pet food industry is expanding to include options for pet owners seeking natural, healthy and ethical products.
2. Vegetarian and Vegan Food - Plant-based food options are becoming more popular across the board.
3. DIY and At-home Food Preparation - Consumers looking to control their diets are making food at home, extending to pet food as well.
