Panda Wine Packaging Employs Cute Features to Appeal to Young Drinkers
Amelia Roblin — January 24, 2015 — Lifestyle
References: dizen.ar & thedieline
The liquor store shelf is lined with champagne bottles that have elaborate text-heavy labels, so Panda wine packaging would undoubtedly stand out. Perhaps it isn't a surprise that young adults don't consume much in the way of sparkling wines, because it's rare when a brand actually attempts to attract them.
The Dizen studio of Argentina completely reinvented the look of the elegant cava by whitewashing the glass surface in its entirety. Working to actually represent that animal name of the brand, the creative team gave put a face on Panda wine packaging. Without attempting to precision-draw details of the bear-like mammal, a subtler strategy was taken. Three strategic blobs of black suggest the eyes and the nose of the bamboo eater, and the words "extra brut" from a literal mouth.
The Dizen studio of Argentina completely reinvented the look of the elegant cava by whitewashing the glass surface in its entirety. Working to actually represent that animal name of the brand, the creative team gave put a face on Panda wine packaging. Without attempting to precision-draw details of the bear-like mammal, a subtler strategy was taken. Three strategic blobs of black suggest the eyes and the nose of the bamboo eater, and the words "extra brut" from a literal mouth.
Trend Themes
1. Creative Packaging Design - The use of cute and minimalistic Panda wine packaging demonstrates the trend of creative packaging design that appeals to young consumers.
2. Targeting Young Adults - The attempt to attract young adults with Panda wine packaging highlights the trend of targeting this demographic in the sparkling wine industry.
3. Minimalistic Label Designs - The whitewashed glass surface and subtle representation of a panda on the label showcase the trend of minimalistic label designs in the wine industry.
Industry Implications
1. Wine and Champagne - The Panda wine packaging trend presents a disruptive innovation opportunity for the wine and champagne industry to differentiate themselves and attract young consumers.
2. Liquor Retail - The use of creative and attractive packaging designs, like Panda wine packaging, can offer a disruptive innovation opportunity for the liquor retail industry to stand out on store shelves.
3. Graphic Design - The trend of creative and minimalistic packaging designs, such as the Panda wine packaging, provides a disruptive innovation opportunity for graphic designers to create visually appealing and standout labels for the beverage industry.
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