Coma Wine Branding Alludes to the Vinyard's Attention to Detail
Amelia Roblin — January 24, 2013 — Lifestyle
References: andreu-zaragoza & packagingoftheworld
Producing wine is a fine practice and fine too is the art of tasting it. Coma Wine packaging demonstrates an enthusiasm for detail that would be much appreciated by the connoisseur customer.
Taking a tiny mark that wedges itself in between letters, becomes overpowered by words and gets lost within sentences, Andreu Zaragoza of Spain created a symbol of a small thing that contributes considerable clarity to an idea greater than itself. The comma is showcased on the drink's label, defined by tight white text that makes it pop boldly from a black background.
Information about the delicious grape-derived beverage is scrawled within the contours of the familiar piece of punctuation. Coma Wine packaging stands out as a discernible pause in a long line of bottles on the liquor store shelf.
Taking a tiny mark that wedges itself in between letters, becomes overpowered by words and gets lost within sentences, Andreu Zaragoza of Spain created a symbol of a small thing that contributes considerable clarity to an idea greater than itself. The comma is showcased on the drink's label, defined by tight white text that makes it pop boldly from a black background.
Information about the delicious grape-derived beverage is scrawled within the contours of the familiar piece of punctuation. Coma Wine packaging stands out as a discernible pause in a long line of bottles on the liquor store shelf.
Trend Themes
1. Minimalist Packaging - Creating packaging designs that utilize minimalistic elements, such as a small symbol, to make a bold statement.
2. Typography-focused Designs - Using typography as the main design element to convey information and create a distinctive visual appeal.
3. Incorporating Familiar Symbols - Integrating recognizable symbols, like the comma, into product packaging to create a memorable and unique brand identity.
Industry Implications
1. Food and Beverage Packaging - Exploring innovative packaging solutions for the food and beverage industry that prioritize aesthetic appeal and brand differentiation.
2. Graphic Design - Incorporating unique typographic elements and symbols into design projects to create visually stunning and impactful outcomes.
3. Wine and Spirits - Leveraging creative packaging designs to stand out in the competitive wine and spirits industry and attract discerning customers.
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