Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
Laura McQuarrie — September 9, 2016 — Marketing
References: marketingmag
Students across Toronto, Canada joining in on the events of Frosh Week were invited to jump into a colorful ball pit for adults provided by Kijiji.
Inside the ball pits, students across five college and university campuses were challenged to dive into the pit of more than 65,000 colored balls in the search of a silver ball in order to win great prizes like Bluetooth speakers, headphones, cameras and more.
The specific target for this campaign was Millennials, who are quite savvy when it comes to searching for deals. The activation was designed with this in mind and the classifieds site set up the ball pit for adults as a way to tap into "the thrill of the hunt."
Inside the ball pits, students across five college and university campuses were challenged to dive into the pit of more than 65,000 colored balls in the search of a silver ball in order to win great prizes like Bluetooth speakers, headphones, cameras and more.
The specific target for this campaign was Millennials, who are quite savvy when it comes to searching for deals. The activation was designed with this in mind and the classifieds site set up the ball pit for adults as a way to tap into "the thrill of the hunt."
Trend Themes
1. Adult Ball Pits - The rise of adult ball pits presents an opportunity for businesses to create unique and engaging experiences for Millennials.
2. Experiential Marketing - Using ball pits as a marketing tool demonstrates the potential of experiential marketing in targeting younger generations.
3. Gamification - Incorporating games and challenges like searching for a silver ball in a ball pit offers a gamification opportunity to increase customer engagement and interaction.
Industry Implications
1. Event Planning - The popularity of adult ball pits opens up new possibilities in event planning, allowing for unique activities that attract attendees.
2. Marketing and Advertising - Marketers can leverage the trend of adult ball pits to create memorable and shareable experiences that resonate with Millennials and generate buzz.
3. Entertainment and Leisure - The entertainment industry can explore the incorporation of ball pits for adults as a trendy and fun activity in various leisure venues.
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