This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks
Katherine Pendrill — March 28, 2016 — Marketing
'Forward Motion' is an organization that hosted an adult ball pit event in San Francisco earlier this month. While ball pits are a popular childhood activity, there are few places where adults can indulge in the same kind of play. Forward Motion found a way to make balls pits accessible for adults by combining the activity with alcohol.
The playful pop-up event was part of a joint collaboration between Forward Motion and the San Francisco-based bar Romper Room. Over the course of two days, participants were able to submerge themselves in an adult ball pit while enjoying custom cocktails. Other activities included a limbo game, ball fights and impromptu conga lines.
While the idea of combining a ball pit with a bar may sound unusual, the pop-up event is part of a growing number of childhood activities that have been rebranded for adults.
The playful pop-up event was part of a joint collaboration between Forward Motion and the San Francisco-based bar Romper Room. Over the course of two days, participants were able to submerge themselves in an adult ball pit while enjoying custom cocktails. Other activities included a limbo game, ball fights and impromptu conga lines.
While the idea of combining a ball pit with a bar may sound unusual, the pop-up event is part of a growing number of childhood activities that have been rebranded for adults.
Trend Themes
1. Adult Ball Pit Events - More organizations are hosting adult ball pit events, providing a fun and nostalgic experience for adults.
2. Rebranding Childhood Activities - There is a growing trend of rebranding childhood activities for adults, offering a unique and playful experience.
3. Pop-up Collaborations - Pop-up collaborations between organizations and bars are becoming more popular, creating immersive and interactive experiences.
Industry Implications
1. Event Planning - Event planning companies can capitalize on the trend of adult ball pit events by offering unique experiences and creative event design.
2. Nightlife - The nightlife industry can benefit from rebranding childhood activities, attracting new customers and offering unique entertainment options.
3. Hospitality - Hotels and resorts can partner with pop-up collaborations, hosting events that merge childhood activities with adult-oriented amenities, creating a memorable guest experience.
6.8
Score
Popularity
Activity
Freshness
